About Us
“Sleepwear for Streetwear” - started as a crazy idea during Covid. Through lockdowns we all stayed home in our PJ’s more and I had certainly seen a lot of us hanging around in lazy, daggy outfits – but for me, walking the dog in my flannel PJ’s barely held up with a drawstring, just didn’t cut it.
Having spent time in America, wearing sleepwear outside has become somewhat mainstream with many celebrities being seen out and about in ‘sleepwear’ for all sorts of occasions, whether shopping or on the Red Carpet, making this fashion acceptable and cool. Who would have thought… I loved this idea of wearing my pyjamas outside and being acceptable anytime for any occasion – but I could only find this in high end boutiques with a hefty price tag!
BAM! - the concept was born – why not design a range of affordable sleepwear for streetwear, using quality fabric with a luxurious feel creating comfortable outfits, with a little ‘edge’ so I can choose with attitude and no fuss whatever the occasion and always look and feel great inside and out.
Wear what you want, when you want, how you want and feel chic & fabulous EVERYTIME.